For a long time we have been seeking to renew our identity without losing the essence of Placas San Francisco and it was a challenge that we went through for an entire year.

A brand identity sums up a company's values, service and product, and as time changes, technology advances and our product range expands, it's time for a change. For this reason, we decided to renew ourselves so that our image can convey our main objective: to keep homes healthy, happy and free of humidity. 
 

The anti-humidity solution: more renewed than ever.

After the Covid-19 pandemic, we decided that it was a good time to rethink the way our clients and their families now contemplate their home, their space, their refuge. We needed to represent the modernity of our articles and the cozyness of their homes. 
With the new rebrand, we seek to expand the color palette, simplify communications to make them more effective, find a typeface that represents the identity of Placas San Francisco in the best way and that adapts to the relationship of our brand with digital media. and our younger community. Our new identity allows us to be clearer, more direct and simpler when communicating with the new generations, without losing the confidence, quality and solidity that 45 years of experience creating happy and healthy homes have given us.

Families and their well-being: the axis of Placas San Francisco.

We are very excited about our new image and grateful to all the families who trust us for continuing to choose us after all these years. Although our image is renewed, our vision will never change. Bringing a comfortable, modern and moisture-free space to each home will continue to be our main objective.